Guarujá is located in Santo Amaro island, situated in São Paulo shore. Its main economic sources are seasonal tourism and port related activities. Guarujá is a popular weekend destination for families from São Paulo, which can get there driving in less than an hour (through the Imigrantes highway). Traffic gets heavy during the evening in holidays. Guarujá has a borough called Vicente de Carvalho, in tribute to the Parnasianist poet. A nickname for the city is "The Pearl of the Atlantic".
Guarujá is known for its famous beaches such as Pitangueiras, Enseada, Tombo, Pernambuco and Iporanga.